Work E-commerce
Z3 Hairs
A direct-to-consumer hair and beauty store rebuilt from scratch on WooCommerce, then grown with SEO, AI-search visibility, Klaviyo flows and Meta Ads.
The brief
Delivered with Z3 Hairs & Kosher Leads
Z3 Hairs needed a store that was fast, easy to manage and built to convert, plus someone to own the whole operation after launch: catalogue, payments, shipping, orders, marketing and search.
I rebuilt the store with conversion as the main goal: product page structure, the checkout flow, site speed and the mobile experience were all redesigned, and the catalogue was restructured so shoppers find the right wig in fewer clicks.
Product and category pages got structured FAQs, product schema and entity-rich copy, so the brand shows up in Google and in AI-generated shopping answers from ChatGPT, Perplexity and Google's AI results.
After launch I ran the email programme end to end (welcome series, abandoned cart, browse abandonment, post-purchase upsell and win-back) and Meta Ads with product creatives, cart-abandoner retargeting and lookalike audiences built from purchase data.
- Store rebuild
- Checkout & funnel redesign
- Catalogue restructure
- Paystack payments
- Product schema & FAQs
- Klaviyo lifecycle flows
- Meta Ads
- GA4 e-commerce tracking
