● E-commerce Specialist & Web Developer
RESUME
Irabor Osamudiamen · contactirabor@gmail.com · LinkedIn
Summary
E-commerce specialist and web developer with 8 years of experience. I design and build websites, web platforms and complete e-commerce systems on WooCommerce, Shopify and OpenCart, then grow them: catalogue management, payment integration, conversion optimisation, email marketing and automation, paid advertising, SEO (including time as an SEO analyst), and Answer and Generative Engine Optimisation (AEO and GEO) so products get found in AI-powered search. I am as happy launching from zero as taking an underperforming store or site and improving every metric that drives revenue.
Achievements
- Rebuilt the Z3 Hairs e-commerce platform from scratch on WooCommerce, improving site speed, redesigning the purchase funnel and restructuring the catalogue, for stronger conversion rates and organic rankings.
- Increased client lead generation by 40% at Kosher Leads through integrated Google Ads, Meta Ads and SEO campaigns built around e-commerce conversion goals.
- Improved email open rates by 25% across e-commerce accounts through behavioural automation, RFM segmentation and Klaviyo lifecycle flows.
- Applied GEO and AEO to product and category pages, structuring content, FAQs and schema so brands appear in AI-generated shopping and product results from Google, ChatGPT and Perplexity.
- Set up Klaviyo–Shopify integration end to end: catalogue sync, customer event tracking and purchase-based segmentation powering automated, revenue-driving flows.
Experience
Z3 Hairs Ltd
E-commerce Manager, SEO & Website Manager Remote
Aug 2025 – Sep 2026
- Owned the complete e-commerce operation for a DTC hair and beauty brand: WooCommerce store, product catalogue, payment gateways, shipping, order management and customer experience.
- Rebuilt the entire store with conversion as the main objective: product page structure, checkout flow, site speed and mobile experience.
- Applied GEO and AEO to product and category pages: structured FAQs, product schema and entity-rich copy for AI-generated shopping results.
- Ran the Klaviyo programme end to end: welcome, abandoned cart, post-purchase upsell, browse abandonment and win-back sequences tied to revenue targets.
- Ran Meta Ads: product-specific creatives, cart-abandoner retargeting and lookalike audiences from customer purchase data.
Kosher Leads Limited
E-commerce Developer & Digital Marketing Specialist Hybrid
Apr 2024 – Sep 2026
- Designed and developed the Kosher Leads website: a fast custom replacement for WordPress with its own admin, newsletter and email campaign tools.
- Designed and built WooCommerce stores for clients: payment gateways, shipping and tax rules, and order management.
- Brought GEO and AEO into e-commerce content strategy from 2024: product descriptions, FAQs and schema for AI search alongside traditional rankings.
- Ran integrated campaigns across Google Ads, Meta Ads, SEO and email, consistently hitting client revenue targets.
- Configured GA4 e-commerce tracking and Google Tag Manager for full-funnel visibility and accurate revenue attribution.
Yalle Media
Digital Platform Manager & Website Administrator
Oct 2017 – Feb 2024
- Managed monetisation workflows, subscription systems and advertising integrations for a high-traffic digital media platform.
- From 2022, applied early AEO principles: clear Q&A formats, authoritative citations and structured data for featured snippets and voice search.
Euphoric Multitech Limited
Web Developer & IT Consultant
2017 – 2019
- Installed and configured OpenCart, WooCommerce and Joomla e-commerce platforms for client businesses, handling everything from hosting to post-launch support.
Skills
E-commerce Platforms
- WooCommerce
- Shopify
- Klaviyo integration
- OpenCart
- Joomla
- Product catalogue management
- Inventory
- Order processing
Web & Store Development
- Custom websites
- Web platforms
- Admin panels & CMS
- PHP
- HTML5
- CSS3
- JavaScript
- MySQL
- REST APIs
- Payment gateway integration
- Paystack
- Checkout optimisation
GEO & AEO
- Generative Engine Optimisation
- Answer Engine Optimisation
- AI search visibility
- Google SGE
- ChatGPT
- Perplexity
- Product & category FAQ schema
- Entity optimisation
- Structured content for AI discoverability
Email Marketing
- Klaviyo
- Email campaigns
- Abandoned cart
- Browse abandonment
- Post-purchase
- Win-back
- Shopify integration
- Mailchimp
- Zoho Campaigns
- Lifecycle automation
- RFM segmentation
E-commerce Marketing
- Google Ads
- Google Shopping
- Meta Ads
- Retargeting
- Lookalike audiences
- CRO
- A/B testing
SEO & SEO Analysis
- SEO audits & analysis
- Keyword research
- Product & category page SEO
- Technical SEO
- Structured data (schema.org)
- Core Web Vitals
- Semrush
- Ahrefs
- Screaming Frog
- Google Search Console
Analytics
- GA4 e-commerce tracking
- Google Tag Manager
- Funnel analysis
- Revenue attribution
- Meta Pixel
Digital Marketing
- Social media growth
- TikTok strategy
- Content marketing
- Copywriting
- Music distribution & publishing
- Graphic design
Certifications
Digital MarketingHubSpot
Email MarketingHubSpot
Technical SEOSemrush
SEO IIHubSpot
GA4 for SEOSemrush
Structured DataYoast
Education
B.Sc. Computer Science
Ambrose Alli University, Ekpoma · 2014 – 2018
Honours
- Blogger of the Year, Faculty of Physical Sciences, Ambrose Alli University (2018)
- National Software Summit participant, NACOSS