● Email & lifecycle marketing

EMAILMARKETING

Emails I planned, wrote, designed and automated. Shown live, animations included.

51%

High open rates

5

Klaviyo flows for Z3 Hairs

3

Email platforms

SPF·DKIM

Deliverability, set up from scratch

● The lifecycle I build

  1. Day 0 to 7

    Welcome series

    Sign-ups into first orders.

  2. Within hours

    Browse & cart abandonment

    Win back browsers and carts.

  3. After the order

    Post-purchase & cross-sell

    Thank, review, cross-sell.

  4. Weekly

    Campaigns

    Launches, gifts, guides, reviews.

  5. After 90 quiet days

    Win-back

    Bring lapsed buyers back.

01 / 07 · Z3 Hairs

The debut of the season

  • Product launch
  • Zoho Campaigns
  • Shade-cycling hero

A new wig in four shades, launched without a price.

Z3 Hairs9:41 AM

Introducing Milan: our newest wig

Black, Chestnut, Burgundy or Burnt Orange?

A/B variant “Which Milan are you?”

  • Hero cycles all four shades
  • Subject line A/B tested
  • Every link UTM-tracked

Open in a new tab ↗

02 / 07 · Dang! Lifestyle

Loved by you

  • Social proof
  • Concept for Dang!
  • Animated hero

Real Trustpilot reviews sell the Vitamin C serum.

Dang! Lifestyle9:41 AM

Loved by you: Dang! Vitamin C

Real reviews, real glow. See why Dang! customers rate us 4.5 out of 5.

  • Reviews quoted word for word
  • Product shot beside each review
  • Cross-sells the bundle

Open in a new tab ↗

03 / 07 · Z3 Hairs

Made to be unboxed

  • Seasonal campaign
  • Zoho Campaigns
  • Foil glint, review slider

Turns a packaging add-on into a ready-made gift.

Z3 Hairs9:41 AM

Made to be unboxed

Your wig, gift-boxed and ready to give.

  • Foil glint on the box
  • Rotating verified reviews
  • Under 260 KB

Open in a new tab ↗

04 / 07 · Z3 Hairs

Frontal or closure?

  • Content & nurture
  • Zoho Campaigns
  • Tap-to-choose picker

A blog article turned into a 60-second guide.

Z3 Hairs9:41 AM

Frontal or closure?

Find your lace in 60 seconds, from 4×4 to 360.

A/B variant “Every lace size, explained”

  • Tap-to-choose lace picker
  • Sharp, redrawn size chart
  • Two subject lines to test

Open in a new tab ↗

05 / 07 · Z3 Hairs

Your gift is still waiting

  • Win-back flow
  • Zoho Campaigns
  • Pulsing countdown badge

Step two of a win-back flow, before the code expires.

Z3 Hairs9:41 AM

Your 5% is still waiting, Ada

A quick reminder before it's gone.

  • Personalised with merge tags
  • Pulsing countdown badge
  • Written for the Primary inbox

Open in a new tab ↗

06 / 07 · Regirl

Loved by YOU

  • UGC & social proof
  • Brand newsletter

Customer photos, each tagged with the wig and shade.

Regirl9:41 AM

Loved by YOU

From big moments to soft glam selfies, this is what the girls are loving right now ✨

  • Shoppable captions
  • Loyalty Streak Stars up top
  • Inbox-placement tips in the footer

Open in a new tab ↗

07 / 07 · Dang! Lifestyle

Better together

  • Bundle & cross-sell
  • Concept for Dang!

Two serums sold as one routine, no discount.

Dang! Lifestyle9:41 AM

Dark spots? This duo has you covered

Vitamin C fades them. Niacinamide helps stop new ones. Meet the Face Glow Set.

  • Stone-texture hero, live text
  • One clear bundle offer
  • Calm and still by design

Open in a new tab ↗

● Toolkit

  • Klaviyo
  • Mailchimp
  • Zoho Campaigns
  • Shopify & WooCommerce
  • RFM segmentation
  • A/B testing
  • GA4 & UTM tracking
  • SPF · DKIM · DMARC
  • Figma
  • Canva
  • GDPR & CAN-SPAM

● Hiring, or have a project in mind?

Contact

Let's talk contactirabor@gmail.com