● E-commerce Specialist & Web Developer

ABOUT

E-commerce is my speciality, but I work across the stack: websites, store systems, email and lifecycle marketing, SEO and ads, and making sure AI search recommends you.

Head of Ecommerce at Z3 Hairs and Growth & Retention Manager at Kosher Leads, after six years at Yalle Media. B.Sc. Computer Science.

Download CV Resume

8⁺

Years in e-commerce

40^%

More client leads

51^%

High open rates

Projects shipped

E-commerce systems

WooCommerce, Shopify and OpenCart stores built to convert.

Web development

Custom sites, platforms and admin panels.

Email marketing

Klaviyo flows and campaigns tied to revenue.

SEO & digital marketing

SEO, GEO/AEO, Google and Meta Ads.

Skills & tools

(79)

E-commerce Platforms

The stores I build on and run every day.

WooCommerce
Shopify
Klaviyo integration
OpenCart
Joomla
Product catalogue management
Inventory
Order processing

Web & Store Development

Websites, platforms and stores, hand-coded when it counts.

Custom websites
Web platforms
Admin panels & CMS
PHP
HTML5
CSS3
JavaScript
MySQL
REST APIs
Payment gateway integration
Paystack
Checkout optimisation

GEO & AEO

Getting products and brands cited by AI search.

Generative Engine Optimisation
Answer Engine Optimisation
AI search visibility
Google SGE
ChatGPT
Perplexity
Product & category FAQ schema
Entity optimisation
Structured content for AI discoverability

Email & Lifecycle

Flows and campaigns that bring customers back.

Klaviyo
Mailchimp
Zoho Campaigns
Welcome series
Browse & cart abandonment
Post-purchase
Win-back
RFM segmentation
Dynamic content
A/B testing
Revenue per recipient
Campaign calendars

Deliverability & Compliance

Landing in the inbox, the right way.

SPF
DKIM
DMARC
Dedicated sending domains
List hygiene
Bounce management
Inbox placement
GDPR
CAN-SPAM
Consent & suppression lists

E-commerce Marketing

Paid traffic that pays for itself.

Google Ads
Google Shopping
Meta Ads
Retargeting
Lookalike audiences
CRO
A/B testing

SEO & SEO Analysis

Audits, analysis and pages that rank.

SEO audits & analysis
Keyword research
Product & category page SEO
Technical SEO
Structured data (schema.org)
Core Web Vitals
Semrush
Ahrefs
Screaming Frog
Google Search Console

Analytics

Knowing exactly where revenue comes from.

GA4 e-commerce tracking
Google Tag Manager
Funnel analysis
Revenue attribution
Meta Pixel

Digital Marketing

The rest of the growth toolkit from client work.

Social media growth
TikTok strategy
Content marketing
Copywriting
Music distribution & publishing
Graphic design

● Highlights

01Built and launched the full Klaviyo lifecycle programme for Z3 Hairs, each flow tied to monthly revenue targets.
02Delivered a consistent 25% improvement in email open rates across e-commerce client accounts.
03Set up Klaviyo–Shopify integration end to end: catalogue sync, event tracking and RFM segmentation.
04Configured SPF, DKIM and DMARC from scratch on a dedicated sending domain.
05Increased client lead generation by 40% at Kosher Leads through Google Ads, Meta Ads and SEO.
06Rebuilt the Z3 Hairs store on WooCommerce for speed, conversion and organic rankings.

Certifications

Digital MarketingHubSpot

Email MarketingHubSpot

Advanced Content MarketingSemrush

Technical SEOSemrush

SEO IIHubSpot

GA4 for SEOSemrush

Structured DataYoast

Education

B.Sc. Computer Science

Ambrose Alli University, Ekpoma · 2014 – 2018

Honours

Blogger of the Year, Faculty of Physical Sciences, Ambrose Alli University (2018)

National Software Summit participant, NACOSS