Work Web
Yalle Media
Redesign, speed work and years of platform management for a high-traffic music media site.
The brief
Delivered with Yalle Media (in-house)
A busy media platform needed a faster, cleaner site and someone to run monetisation, subscriptions and ad integrations.
The redesign puts the latest music stories first, with clear categories and a lighter page structure that loads quickly on phones. Search performance was tracked in Google Search Console after launch.
From 2022 I applied early answer-engine principles: clear Q&A formats, authoritative citations and structured data for featured snippets and voice search.
- Web design & development
- Page speed optimisation
- Monetisation & subscriptions
- Ad integrations
- Structured data
