Work Marketing
Smus Qweed on TikTok
From 182 to over 21,000 TikTok followers for a beat-producer brand.
The brief
Delivered with Kosher Leads Limited
Build an engaged TikTok audience around original beats, to drive brand awareness and a platform for beat licensing.
Content was planned around the producer's original beats, every video opened with a strong hook in the first seconds, and TikTok's Creator Search Insights guided topics and hashtags people were already searching for.
- Content plan
- Hooks & scripting
- Search-led hashtags
- YouTube optimisation
182 → 21,000+ followers
Growth started February 2025
