Open to roles & projectsE-commerce · Web development · Email · SEO

E-commerce specialist and web developer. I build websites and complete e-commerce systems, then grow them with email marketing, SEO, paid ads and GEO/AEO for AI search. 8 years in, based in Nigeria.

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(01) About

Portrait of Irabor Osamudiamen

E-commerce is my speciality, but I work across the whole stack: I design and develop websites and platforms, build e-commerce systems end to end, run email marketing and automation, and handle the digital marketing around them, from SEO (I have worked as an SEO analyst) to paid ads, and making sure AI search engines recommend you too.

E-commerce Manager at Z3 Hairs, e-commerce developer and digital marketer at Kosher Leads, and before that six years running a high-traffic media platform at Yalle Media. B.Sc. Computer Science, Ambrose Alli University.

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8+

Years building websites and online stores

40%

Increase in client lead generation

25%

Better email open rates across e-commerce accounts

22

Projects shipped for brands

01

E-commerce systems

Stores on WooCommerce, Shopify and OpenCart: catalogue, payments, shipping, checkout and conversion.

02

Web development

Custom websites, platforms and admin panels, hand-coded in PHP, JavaScript and MySQL when it counts.

03

Email marketing

Klaviyo and Mailchimp campaigns, welcome, abandoned-cart and win-back flows tied to revenue.

04

SEO & digital marketing

SEO audits and analysis, GEO/AEO for AI search, Google and Meta Ads, social growth and analytics.

Selected work

(07)
All 22 projects

Skills & tools

(68)
01

E-commerce Platforms

The stores I build on and run every day.

  • WooCommerce
  • Shopify
  • Klaviyo integration
  • OpenCart
  • Joomla
  • Product catalogue management
  • Inventory
  • Order processing
02

Web & Store Development

Websites, platforms and stores, hand-coded when it counts.

  • Custom websites
  • Web platforms
  • Admin panels & CMS
  • PHP
  • HTML5
  • CSS3
  • JavaScript
  • MySQL
  • REST APIs
  • Payment gateway integration
  • Paystack
  • Checkout optimisation
03

GEO & AEO

Getting products and brands cited by AI search.

  • Generative Engine Optimisation
  • Answer Engine Optimisation
  • AI search visibility
  • Google SGE
  • ChatGPT
  • Perplexity
  • Product & category FAQ schema
  • Entity optimisation
  • Structured content for AI discoverability
04

Email Marketing

Campaigns and lifecycle flows that sell while you sleep.

  • Klaviyo
  • Email campaigns
  • Abandoned cart
  • Browse abandonment
  • Post-purchase
  • Win-back
  • Shopify integration
  • Mailchimp
  • Zoho Campaigns
  • Lifecycle automation
  • RFM segmentation
05

E-commerce Marketing

Paid traffic that pays for itself.

  • Google Ads
  • Google Shopping
  • Meta Ads
  • Retargeting
  • Lookalike audiences
  • CRO
  • A/B testing
06

SEO & SEO Analysis

Audits, analysis and pages that rank.

  • SEO audits & analysis
  • Keyword research
  • Product & category page SEO
  • Technical SEO
  • Structured data (schema.org)
  • Core Web Vitals
  • Semrush
  • Ahrefs
  • Screaming Frog
  • Google Search Console
07

Analytics

Knowing exactly where revenue comes from.

  • GA4 e-commerce tracking
  • Google Tag Manager
  • Funnel analysis
  • Revenue attribution
  • Meta Pixel
08

Digital Marketing

The rest of the growth toolkit from client work.

  • Social media growth
  • TikTok strategy
  • Content marketing
  • Copywriting
  • Music distribution & publishing
  • Graphic design

Experience

(2017 — 2026)

Aug 2025 – Sep 2026

Z3 Hairs Ltd

E-commerce Manager, SEO & Website Manager Remote

  • Owned the complete e-commerce operation for a DTC hair and beauty brand: WooCommerce store, product catalogue, payment gateways, shipping, order management and customer experience.
  • Rebuilt the entire store with conversion as the main objective: product page structure, checkout flow, site speed and mobile experience.
  • Applied GEO and AEO to product and category pages: structured FAQs, product schema and entity-rich copy for AI-generated shopping results.
  • Ran the Klaviyo programme end to end: welcome, abandoned cart, post-purchase upsell, browse abandonment and win-back sequences tied to revenue targets.
  • Ran Meta Ads: product-specific creatives, cart-abandoner retargeting and lookalike audiences from customer purchase data.

Apr 2024 – Sep 2026

Kosher Leads Limited

E-commerce Developer & Digital Marketing Specialist Hybrid

  • Designed and developed the Kosher Leads website: a fast custom replacement for WordPress with its own admin, newsletter and email campaign tools.
  • Designed and built WooCommerce stores for clients: payment gateways, shipping and tax rules, and order management.
  • Brought GEO and AEO into e-commerce content strategy from 2024: product descriptions, FAQs and schema for AI search alongside traditional rankings.
  • Ran integrated campaigns across Google Ads, Meta Ads, SEO and email, consistently hitting client revenue targets.
  • Configured GA4 e-commerce tracking and Google Tag Manager for full-funnel visibility and accurate revenue attribution.

Oct 2017 – Feb 2024

Yalle Media

Digital Platform Manager & Website Administrator

  • Managed monetisation workflows, subscription systems and advertising integrations for a high-traffic digital media platform.
  • From 2022, applied early AEO principles: clear Q&A formats, authoritative citations and structured data for featured snippets and voice search.

2017 – 2019

Euphoric Multitech Limited

Web Developer & IT Consultant

  • Installed and configured OpenCart, WooCommerce and Joomla e-commerce platforms for client businesses, handling everything from hosting to post-launch support.

(05) Highlights

Highlights

  1. 01Rebuilt the Z3 Hairs e-commerce platform from scratch on WooCommerce, improving site speed, redesigning the purchase funnel and restructuring the catalogue, for stronger conversion rates and organic rankings.
  2. 02Increased client lead generation by 40% at Kosher Leads through integrated Google Ads, Meta Ads and SEO campaigns built around e-commerce conversion goals.
  3. 03Improved email open rates by 25% across e-commerce accounts through behavioural automation, RFM segmentation and Klaviyo lifecycle flows.
  4. 04Applied GEO and AEO to product and category pages, structuring content, FAQs and schema so brands appear in AI-generated shopping and product results from Google, ChatGPT and Perplexity.
  5. 05Set up Klaviyo–Shopify integration end to end: catalogue sync, customer event tracking and purchase-based segmentation powering automated, revenue-driving flows.

Certifications

Digital MarketingHubSpot
Email MarketingHubSpot
Technical SEOSemrush
SEO IIHubSpot
GA4 for SEOSemrush
Structured DataYoast

Education

B.Sc. Computer Science

Ambrose Alli University, Ekpoma · 2014 – 2018

Honours

Blogger of the Year, Faculty of Physical Sciences, Ambrose Alli University (2018)

National Software Summit participant, NACOSS

● Hiring, or have a project in mind?

Contact

Let's talk contactirabor@gmail.com